Subscribe to the blog by RSSA Game-Changer for Shelter Pets
There’s no question that we as a society need to do more to help homeless dogs and cats find loving families, and we are even seeing the issue of pet adoption enter the public policy arena. In California, for example, Assemblyman Cameron Smyth (R-Santa Clarita) introduced a bill to allow a tax deduction for adopting an animal from a shelter, and Assemblyman Ted Lieu (D-Torrance) offered a resolution declaring September 2009 as “Adopt a Shelter Pet Month.”
But today we are celebrating the greatest investment of resources the animal protection movement has ever made to end the euthanasia of millions of healthy and treatable dogs and cats. The Ad Council, The Humane Society of the United States, and Maddie’s Fund have launched The Shelter Pet Project, a national public service advertising campaign urging pet lovers to make shelter adoption their first choice. You can read about the pathbreaking campaign for pets on Wayne Pacelle’s blog, and watch the first two TV ads—“Ditched” and “White Collar”—here.
Michael Markarian is the president of the Humane Society Legislative Fund, a 501(c)(4) social welfare organization that lobbies for animal welfare legislation and works to elect humane-minded candidates to public office. In almost 15 years in the animal protection movement, Markarian has worked for the passage of countless state laws and federal statutes to protect animals, in addition to helping defeat some of the strongest anti-animal welfare politicians in the United States... 
